📋 What You'll Learn
A complete, structured training course on building brand identities that work across every touchpoint logo design, color, typography, AI tools, brand voice, guidelines, packaging, and rebranding. 15 modules covering strategy through delivery, ending with a real capstone project. No filler, all action.
📚 Full Syllabus — 15 Modules
0
The 2026 Branding Landscape
The forces reshaping branding today: agentic AI, personal branding, and adaptive visual identity systems.
1
Brand Strategy & Discovery
Understanding the business's "why," audience research, positioning statements, and competitive analysis.
2
Logo Design Fundamentals
Principles of a strong logo: simplicity, scalability, and balancing geometric clarity with human warmth.
3
Adaptive & Kinetic Logo Systems
Fluid logos that adapt across screens and context, plus motion-ready branding.
4
Color Theory & Palettes
Building mood-based color systems: primary, secondary, accent colors, and accessibility.
5
Typography for Brands
Choosing heading/body typefaces and documenting a consistent type scale.
6
Using AI Tools Responsibly
Using tools like Canva AI, Figma AI, and Firefly correctly for exploration, not final decisions.
7
Brand Voice & Messaging
Brand story, tone definition, tagline testing, and adapting voice across contexts.
8
Building Brand Guidelines
How to create a complete, specific brand guidelines document.
9
Visual Identity Across Touchpoints
Testing consistency across digital, print, mobile, and physical touchpoints.
10
Motion & Sensory Branding
Logo animation, sonic branding, and sensory (texture/material) branding.
11
Packaging & Print Design
Designing packaging as an unboxing experience, plus print-specific color verification.
12
The Rebranding Process
Refresh vs. partial vs. total rebrand, with cost and timeline benchmarks.
13
Pricing & Client Delivery
2026 pricing tiers, scope confirmation, and project delivery best practices.
14
Monthly Routine & Capstone
Turning the whole process into a repeatable cycle, applied to a real capstone brand project.
❓ Frequently Asked Questions
Do I need a design background for this course?
No, basic familiarity with any design tool (Figma, Canva, or Illustrator) is enough.
What format is the course delivered in?
As a PDF/PPTX file, with the link emailed to the student.
Does this course include a certificate?
Yes, completing all 15 modules and the capstone project earns the "Branding & Graphic Design Mastery PostPal Solution Certified" certificate.