📋 What You'll Learn
A complete, structured training course on social media management covering strategy, platform-specific playbooks, content creation, community management, social listening, crisis management, paid amplification, social commerce, analytics, tools, agency workflows, and AI. 15 modules, no filler, ending with a real capstone project.
📚 Full Syllabus — 15 Modules
0
The 2026 Social Media Management Landscape
What's changed: interest-graph distribution, AI-native platforms, and the growing deepfake/misinformation risk.
1
Strategy & Content Pillars
Defining content pillars, setting measurable KPIs, and keeping a platform-specific voice.
2
Platform-by-Platform Playbook
2026 algorithms and best practices for Instagram, TikTok, LinkedIn, Threads, Facebook, and Pinterest.
3
Content Calendar & Scheduling Systems
Approval workflows, posting cadence, and AI-powered scheduling tools (Buffer, Later, Hootsuite, Sprout).
4
Content Creation for Social
Short-form, video-first production, AI editing tools, and creating platform-native content.
5
Community Management & Engagement
Fast, empathetic responses and maintaining the brand's human voice.
6
Social Listening
Tracking brand mentions, competitor activity, and emerging narratives.
7
Crisis Management on Social Media
The Listen-Map-Activate framework and pre-written crisis plans.
8
Paid Social Amplification
Boosting top-performing organic content, AI ad formats, and brand-safety review.
9
Social Commerce & Platform Shopping Features
TikTok Shop, Instagram, and Pinterest shopping features.
10
Analytics, Reporting & KPIs
Connecting awareness, engagement, and conversion metrics to client reporting.
11
The Social Media Manager's Tool Stack
A complete stack: scheduling, unified inbox, listening, analytics, and design tools.
12
Agency & Client Workflows
Managing multiple clients, onboarding, approval chains, and reporting cadence.
13
AI in Social Media Management
AI agents, predictive audience insights, and using AI responsibly.
14
Monthly Routine & Capstone
The 4-week management cycle and a full capstone project.
❓ Frequently Asked Questions
Who is this course for?
Anyone who wants to manage social media professionally from beginners to freelancers and agencies.
Do I need a coding background?
No, just basic familiarity with any one social media platform is enough.
What do I get on completing the course?
Completing all 15 modules plus the capstone project earns you the "Social Media Management Mastery PostPal Solution Certified" certificate.