Free SWOT Analysis Generator
Write down your strengths, weaknesses, opportunities and threats, and see them laid out in a clean four-box SWOT chart. Start from an example, then download the chart as an image, print it or copy the text.
Your SWOT analysis
Write one point per line. Short, specific statements work best.
Preview
What a SWOT analysis is
A SWOT analysis is a simple way to look at a business, project or idea from four angles: Strengths, Weaknesses, Opportunities and Threats. Strengths and weaknesses are internal, which means you can influence them. Opportunities and threats are external, which means they come from the market around you. Putting all four on one page helps you see the full picture before you decide what to do.
Questions to ask for each box
- Strengths: What do we do well? What do customers like about us? What do we have that others do not, such as skills, reputation or technology?
- Weaknesses: Where do we fall short? What do customers complain about? Where are we short of time, money or people?
- Opportunities: Which trends, new markets, partners or tools could help us grow?
- Threats: Which competitors, costs, regulations or changes in customer behaviour could hurt us?
Tips for a useful SWOT
- Be specific. "Fast delivery within 3 days" says more than "good service".
- Be honest, especially in the weaknesses box. Nobody benefits from a flattering list.
- Limit each box to the most important three to six points.
- Ask other people, such as customers or your team, to add what you may have missed.
What to do after you finish
The analysis is only useful if it leads to action. Look for links between the boxes: use a strength to take an opportunity, fix a weakness that leaves you open to a threat, and prepare a plan for the biggest threat. Pick the few points that matter most, turn them into concrete actions with an owner and a date, and review the SWOT again every six to twelve months.
Frequently asked questions
What does SWOT stand for?
Strengths, Weaknesses, Opportunities and Threats. It is a simple framework for looking at your business, project or idea from four angles.
What is the difference between internal and external factors?
Strengths and weaknesses are internal, so they are things you control, such as your skills, team and processes. Opportunities and threats are external, such as market trends, competitors and regulations.
How many points should I write?
Three to six clear points per box is usually enough. Short, specific statements are more useful than long lists.
What should I do after finishing a SWOT analysis?
Look for links between the boxes. Use strengths to take opportunities, fix weaknesses that expose you to threats, and turn the most important points into a few concrete actions with owners and dates.
Does the tool save my analysis?
No. It runs in your browser and nothing is stored. Download the image or copy the text to keep your work.
Want help turning your SWOT into a plan?
A strategy session helps you choose the few actions that matter most and set a clear roadmap for the next 90 days.